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To ease the minds of expectant parents-who typically spend more than $7,000 for basics in baby's first year-and help them make informed purchasing decisions, the co-branded Baby store also provides helpful information from third-party experts, editors from the co-branded store and other new and expecting parents.

#BABIESRUS FULL#

In addition, new specially designed features make it easy for new and expecting parents to navigate a huge selection of baby and juvenile products: New Parents' Checklists help parents identify essentials they'll need for themselves and their new baby a comparison tool lets shoppers compare features on a vast range of products to make selections that best suit their lifestyle and budget pattern browsers invite customers to select from 20 exclusive swatches and see a complete list of items available in that pattern and those seeking coordinating nursery items can see them in a full room setting. Customers can shop by brand or price or from eight different product categories. The co-branded baby store now offers the experience customers expect from, with Babies “R” Us product selection. The registry also takes the guesswork and geography out of gift buying and allows faraway friends and relatives to go online and select, buy and send the right gift directly to parents-to-be. Those who set up registries at one of 145 Babies “R” Us or 710 Toys “R” Us stores across the United States can also opt to make them available online. Customers now have the convenience and versatility of creating, updating and buying from the registry at the teamed with site. The new co-branded store gives customers access to the popular Babies “R” Us registry. The teamed with site offers a complete solution for new and expectant parents, providing vast product selection, a seamless shopping experience and information resources that support them from pre-conception through pregnancy and the child's first year. “Giving customers access to the Babies “R” Us registry allows us to establish an online bond with parents before a child is born and begin a lifelong relationship with even more consumers.” “This transition brings a terrific baby product resource to 's more than 32 million customers and allows us to showcase our terrific selection in a superior online shopping experience,” said John Barbour, CEO of, which owns a controlling interest in. “By teaming with, we're able to bring customers vast selection and category expertise from the world's leading resource for baby products and a partner that shares our passionate focus on customer experience.” “Our alliance with has proven to be a great win for customers, and we've looked forward to taking the next step by introducing the new teamed with store since we forged the alliance last August,” said Jeff Bezos, founder and CEO. Under the Agreement, assumes the merchandising, planning, buying and inventory management of the store's baby and juvenile products manages all aspects of the online shopping experience, including Web site development, order fulfillment and customer service, and will house inventory in its U.S. The co-branded Baby store will operate under the terms of the 10-year Strategic Alliance Agreement announced by Toys “R” Us, Inc.'s subsidiary and in August 2000. The new co-branded Baby store extends the reach of, its vast selection and its baby registry to 's more than 32 million customers and will allow new and expectant parents to add the thousands of baby and parenting books, music, videos and other related baby products at to their baby registry. 1 baby and juvenile retailer, Babies “R” Us, and ((Nasdaq: AMZN) today announced that the two companies are launching a co-branded Baby store at. (NYSE: TOY) and the Internet companion to the world's No.

Will Also Feature Exclusive Merchandise and ContentįORT LEE, NJ and SEATTLE-(May 23, 2001)-, LLC (an affiliate of Toys “R” Us, Inc. Online Baby Store Moves to Platform, Extends the Reach of Popular Baby Registry, Improves Shopping Experience for the Web's Best Baby Products Selection.

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